617 Collective is a modern holding company built for the digital age, focused on acquiring and scaling specialized agencies in advertising, influencer marketing, PR, and digital media. Founded in 2024, we integrate content, data, and technology across our portfolio to deliver high-impact, always-on campaigns for global, regional, and millennial-driven brands.

Our approach is digital-first, creator-led, and performance-driven—helping our agencies and their clients stay culturally relevant, move faster, and operate more efficiently in today’s attention economy.

Headquartered in New York, we are actively expanding through strategic acquisitions across the U.S., building a best-in-class network of companies aligned with our vision for the future of marketing.

We are currently seeking acquisition opportunities in the Northeast U.S., with a focus on agencies and digital firms that complement our core capabilities and share our ambition to lead in innovation, influence, and results.

About us