We are the Anti-Roll-Up Holding.
A modern holding company that scales founder-led agencies without stripping culture, brand, or leadership.
Founded in 2025 and headquartered in New York, 617 Collective is a new breed of holding company built to acquire, empower, and scale founder-led marketing and media agencies. We blend the entrepreneurial spirit and unique culture of independent shops with the strength of a world-class platform, providing the capital, shared infrastructure, and operational expertise needed to accelerate their growth.
Our deliberate expansion begins in the Northeast, targeting innovative agencies with a proven track record of client impact. By uniting creativity, data, and technology within a shared strategic framework, we give our network the freedom to think boldly, execute flawlessly, and deliver the measurable impact that helps brands lead the digital economy.
Who we are
An alternative to roll-ups built for founders, not spreadsheets.
617 Collective partners with profitable, founder-led agencies that want to scale without losing control.
We invest, support, and grow agencies in the creator economy while protecting what made them successful in the first place.
Just aligned capital, real operational support, and a shared vision for long-term value creation
What are we looking
We partner with founder-led agencies across the U.S. that have built real creative equity and loyal client bases, and are seeking growth capital and infrastructure, not consolidation or control.
Influencer Marketing Boutiques
Focus: Beauty, Fashion, Food & Bev, Wellness
Pain points: Scalability issues, limited back-office support & financing
Ideal targets: 10–30 person teams, active on TikTok Creator Marketplace & Instagram Reels
Niche PR Agencies
Focus: Lifestyle, fashion, fintech, and hospitality.
Pain points: Lack of influencer integration and limited scalability.
Ideal targets: Founder-led agencies seeking growth capital or exit opportunities.
Focus: Streamlining influencer bookings and partnership management.
Pain points: Cash flow challenges and lack of recurring revenue models.
Ideal targets: Firms that can integrate financing solutions and structured revenue models
Talent Management
Hybrid Influencer + Paid Media
Focus: ROI attribution, creator licensing, and whitelisting campaigns.
Pain points: Limited creative differentiation despite strong performance tracking.
Ideal targets: Plug-and-play agencies that complement a broader creator strategy